Being on the digital stage for heytaeg is incredibly hard for me; So hard that I’d rather crawl back into bed and quietly build heytaeg in the background. Which is absurd, considering I’ve spent 20 years mastering PR and marketing at brands like Red Bull Media House and Sonos. But when it comes to talking about my own project? Paralysis.
Ask me about heytaeg in person, and I won’t shut up. But online? On stage? On social? HOLY MOLY. But I’m ready to overcome my digital stage fright. So…here we go:
I’m Anna, and I want to revolutionize baby monitoring on the go. BAAAM!
2025 will be our biggest year yet. And it needs to be.
- We kicked off the year with an optimized version of our working prototype including an iOS app I built from scratch (still high-fiving myself for this one!) that we first presented back at Bits & Pretzels last year. The updated and upgraded version now is now 1/5 the size of our once so bulky 3D-printed box, thanks to a micro board that packs everything we need
- So unbelievably excited that we kicked off conversations with App-people, as I call them from a place of love. We’re very much looking forward to expanding our team and filling the software & app pillar with life—incredible talent joining soon!
- I’ll be at the UNSTOPPABLE Founders Summit on Feb 28 (DM me if you want to connect!).
- We’re heading back to Bits & Pretzels in September—this time with our brand new MVP.
- And—I’m finally owning my role as the face of the brand. We’ve launched a private community on nas.io, and for the first time ever, we have a full content plan for LinkedIn, Instagram, and TikTok (a wild new ride for me!).
Our Goals
(in no particular order)
- heytaeg turn from prototype to MVP to launch-ready. We want this final launch date in the books!
- 100 brutally honest and critical beta testers, so we can get nerdy… Want in? DM me!
- Retail & distribution strategy in place → Securing partners in DACH & the Nordics. If you have recommendations for a potentially right partner, DM me.
- Building a Digital Community → Growing a 1,000-strong engaged parent network that enjoys a friendly, fun and relatable bunch of people, who is going through the same daily dramas as everyone else. Let’s make our lives a bit lighter, more fun and less stressful–because perfect isn’t an option, dudes and dudettes! Right?
- Website 2.0: Having a fully functional, live brand hub that allows us to connect directly with our community and brings home the first fabulous preorders.
- CE Certification: Ensuring heytaeg meets all safety & compliance standards, so you don’t only have to trust the newbies in town.
But with all this momentum, prioritization is key. We’re a tiny, dedicated team with big ideas, a bold vision, and limited resources. We’d love to show the world everything at once—but we have to stay laser-focused on our core USP to get heytaeg off the ground.
And the USP is pretty dope, so get excited and stay tuned. I’ll be sharing all of it—raw, unfiltered, and unapologetic in our weeklyish to monthly newsletter. So, subscribe now and follow along.
Servus und pfiat eich, as we say in Bavaria
Anna & the heytaeg team
