stories

Know that moment when you’re working on a puzzle, and you’re down to the last piece? You turn it, flip it, try every possible angle, but… the piece just doesn’t fit. Well, that’s exactly where we are right now. We had a working prototype. We were motivated, ready to push

We’re building a highly flexible monitoring solution for parents (and caretakers and pet owners… but that’s a different story). And obviously, heytaeg is a consumer product. I believe in what we’re building. 100%. I see the need, I know the pain point, and I have zero doubt that our product

So, apparently, I should patent this. That’s what everyone tells me. But should I? That’s the first thing people say when you tell them about your product. At first, I thought that made perfect sense. After all, if you don’t protect your idea, someone else will steal it, right? But

Seven years ago, heytaeg was just an idea—a fully built product in my head but nowhere else. It stayed that way until I met my business partner, who happens to be a brilliant hardware engineer. He built the hardware, and somehow—I still don’t quite know how—I built the iOS app.

Being on the digital stage for heytaeg is incredibly hard for me; So hard that I’d rather crawl back into bed and quietly build heytaeg in the background. Which is absurd, considering I’ve spent 20 years mastering PR and marketing at brands like Red Bull Media House and Sonos. But